817-SEO-0112 | josh@sonatallc.com
817-SEO-0112 | josh@sonatallc.com

Social Media

At Sonata, our social media offerings are separated into two main pillars: Community Management and Paid Advertising.

Community Management
Social media enables two-way dialogue between you and your audiences, offering real-time indicators of success. Community Management is an important part of that, representing all the organic (unpaid) activity that happens on social platforms. This could include drafting original posts, sharing partner content, responding to customer inquiries, engaging other businesses and more. Developing a successful social media presence can be a huge asset to your business when managed well, but an inactive social account can potentially hurt you more than not having one at all.

Paid Advertising
This is all the paid activity that happens within your social media accounts – namely promoted posts and traditional ads. There are countless ways to advertise on social media platforms with seemingly endless options for targeting, creative, ad formats, conversion goals, optimization levers and more. As your media partner, Sonata will work closely with you to understand your goals and determine what kind of program will best suit your needs.

And we can help with the technical aspects, too – offering measurement consultation and pixel installation for various partners. With constant shifts in the digital measurement landscape like new iOS14 requirements from Apple and “cookie-less” advertising across partners, it’s more important than ever to have a solid measurement plan in place. We can help.

Social Media

At Sonata, our social media offerings are separated into two main pillars: Community Management and Paid Advertising.

Community Management
Social media enables two-way dialogue between you and your audiences, offering real-time indicators of success. Community Management is an important part of that, representing all the organic (unpaid) activity that happens on social platforms. This could include drafting original posts, sharing partner content, responding to customer inquiries, engaging other businesses and more. Developing a successful social media presence can be a huge asset to your business when managed well, but an inactive social account can potentially hurt you more than not having one at all.

Paid Advertising
This is all the paid activity that happens within your social media accounts – namely promoted posts and traditional ads. There are countless ways to advertise on social media platforms with seemingly endless options for targeting, creative, ad formats, conversion goals, optimization levers and more. As your media partner, Sonata will work closely with you to understand your goals and determine what kind of program will best suit your needs.

And we can help with the technical aspects, too – offering measurement consultation and pixel installation for various partners. With constant shifts in the digital measurement landscape like new iOS14 requirements from Apple and “cookie-less” advertising across partners, it’s more important than ever to have a solid measurement plan in place. We can help.

79%
of internet users
use Facebook
76%
of Facebook users
visit the site everyday
52%
of facebook users follow
at least 1 business page
42%
of marketers say Facebook
is critical to business

Services

Technical Support

Company Page Set-Up, ads management training, Facebook Business Manager integration, Pixel implementation, QA and more (as applicable per platform).  

Content Strategy

We delve deep into your business to help establish a brand voice and concise strategy that ensures a consistent experience for your followers every time they engage with you. 

Content Development

Whether it’s pre-drafted original posts or real-time engagement with your followers, we can help ensure your page remains relevant and current for your audience.

Paid Advertising

With expertise ranging from dynamic ads to brand awareness to lead generation to website conversions, Sonata is versed in myriad ad types to achieve your goals. 

Metrics and Reporting

We constantly track against your KPIs – analyzing exposure trends, conversion rates, demographics and any other factors that are important to your efforts.